Sharon Roberts uses a blend of humor and anecdotes to energize her audience and to add relevance to her speeches and workshops.  Her message on Selling To Women & Couples has had a direct, immediate, and measurable impact on the profit performance of those who have implemented the principles she presents.  She has reached hundreds of thousands of people with her research-based message and has been a featured guest on CNN, Let’s Talk Business Radio, and numerous other mass media forums.  Her “At The Table” column is a regular feature in The ACHR News.  Sharon is president and founder of Selling To Women, a Texas-based affiliate of Roberts & Roberts Associates.  She has held positions with Xerox, Raytheon, and Lennox Industries.  In the latter she was responsible for training the national sales force, including the nationwide network of dealers and contractors.  Sharon is also the author and co-author of two books, including her path-breaking book on Selling to Women & Couples: Secrets of Selling in the New Millennium – a book that many companies have adopted as “required reading” for their sales force.  Her forthcoming book is titled Women Do Not Gossip, They Advertise™.  Sharon is a graduate of the University of Texas where she earned a degree in business and public relations. She is happily married to her high school sweetheart, Dr. Lon Roberts.